I have been a high tech person for as long as I can remember. When I was just a kid, my parents use to make me put together all the gifts on Christmas. Although I use to enjoy it, eventually it got to be old and not very interesting, not complicated enough. Anyway, I went on in life to get a couple of engineering degrees, worked as a project/design engineer for a computer hard drive manufacturer, and later got burnt out and took a shot at real estate.
I tried to do real estate the way that it was taught to me, the old fashion way, via knocking on doors and making phone calls. I tried this over and over again for a few years and it just did not work for me. I just was not wired that way. I was about to give up and so I decided out of frustration, to apply my engineering/technical background to real estate…WOW, what a difference. Now I have more leads than I know what to do with, my wife, who is a Realtor as well, gets all the buyers leads and screams at me daily that she cannot handle anymore. So how did this all occur, simple, technology and perseverance.
I decided that with this new understanding of the business and an excess of business, I would begin to teach agents in my office. At first, people looked at me as to what the heck was I doing and why was I doing this. Coming from Boston, I was not surprised by this level of questioning, but living in Florida now, was a little confused. My answer, “Because I want to teach everyone how to do what I do, because this is the way things are going”. In either event, people began to flock to my classes and things were great. But then something not taken into account occured. People expected one class to be the fix for their business. Well, like anything else, it takes time and dedication…after all, when you do lead generation, do you expect to make one call and sell a home, NO!
So now, people have abandoned the whole high tech “thing” in my office for the most part all though I have loyal followers and they continue to thrive in this market, but the others whine about not being able to pay their bills. With this I say, “I don’t know what to tell you other than it may be time for you to come back and take my classes, although this time, dedicate time to it”.
I remember one agent in particular, very resistant to what I was telling him to do, said that he did not have the time and always wanted to know “Why”. So then one day I get this call, and an email from him where he wants to talk to me right away. I give him a call and he informs me that he finally did what I told him to do and his traffic on his website tripled…amazing!
None of this is rocket science and anyone can do it, it just takes the know how of what to do, how to do it, and how often to do it. The majority of agents still don’t believe, and that is ok, it is their business that they need to deal with, but for those that have made the changes, they are now firm believers and followers and will definitely succeed in this business for years to come!
