The old way of doing real estate, or should I say, “Selling Real Estate” is gone, done, ‘finito’, etc. There is a new way of selling real estate that most agents do not understand. What I am about to say will make some of you out there scratch your heads thinking, you gotta be kidding me, but here goes…the new way of doing real estate is by Not doing real estate. So there you have it, this is the key to the new age of real estate. Let me see if I can explain some of that. The old way of selling real estate was to take out ad’s in the local news paper, go around and knock on doors, and hold open houses. Great, that worked back in the 90’s to the early 2000’s. Well, with gas being what it is, and all the latest advances in the Internet, people driving around does not happen that much any more. Believe me, I tried those before and it did not work for me. Having a couple of degrees in Engineering, I though that I could do Real Estate better but in a different way…by not doing Real Estate. This is where Social Networking comes into play.
Social Networking is a way to network yourself to people online by creating an online presence. Interacting with people from all over the globe regarding whatever you want. At the same time, applying the old philosophy that “My friends buy real estate from me”, I just created new friends from all over the globe. But I did not advertise a thing, I was just social…that was it.
There is a right way to do social networking and there is a wrong way and what I find is that most do it the wrong way, expecting to get out there in the cyberworld and all of a sudden, everyone is going to come flocking to you. Doesn’t work that way…
With every passing day in the world, Real Estate Agents will need to get more technical training and learn how to do things in ways that are outside their comfort zone. You can either sink or swim and if you want to be a real estate agent, you had better learn to swim really, really, fast because there’s a 50 foot wave coming your way!
