Listen up people…this is for all of you out there that have no idea what you are doing in the Social Networking arena. First, some quick background, I am a Realtor in the Tampa Real Estate Market, and I have several Engineering degrees and do Engineering Consulting for a Company in VA, but I am going to focus on Realtors as a whole since this is the group with the most offenses. Ok, background done.
Please follow this golden rule and repeat it everyday…”DO NOT MAKE YOUR ENTIRE LIFE IN SOCIAL NETWORKS ABOUT REAL ESTATE – CAUSE NO-ONE CARES!” Now repeat that a few times and write it on your inner eyelids so that you can read it when you are trying to fall asleep. Too many Real Estate Agents think they can just go out there in the “Interweb” and yell at the top of their lungs “HELLO EVERYBODY, I AM A REALTOR AND I HAVE SOMETHING TO SELL YOU SO CALL ME RIGHT NOW”. Guess what, DELETE! I wouldn’t even bother trying to get to know you because I can see that you are only interested in one thing, Spamming the System. You will find that many people will not want to interact with you either just because you are way to boring.
Try this instead, ”Hi, I’m Steve and I’m into Boating, Fishing, Fast Cars, and an occasional Horror Movie…oh and my profession is Real Estate”. Now that is something that I can grasp. I don’t care if you are in Real Estate, but as I get to know you, I may gain a level of trust with you that if I have a referral, I will think of you first as opposed to those that just keep Spamming me with junk.
Social Networking is all about “Networking” on a “Social” level. Try just walking around the room a bit and see if there is anyone of interest that you would like to listen more to what they have to say, or maybe would even like jumping in on the conversation.
Try it out and see what you think….after all, If I was a used car salesman, would you want me spamming you ever second about buying a used car?….No….then Knock it OFF!
Nuff Said
